Half Full: Finding the Positive in a PR Catastrophe

Image source: thenextweb.com

                    Image source: thenextweb.com

A crisis of any magnitude can bring a company big or small to its knees. It is therefore critical that a company knows how to address a disaster on the get-go.

But remaining calm during a public relations (PR) nightmare can be difficult even for businesses that have the best crisis management plan in place. Staying positive especially when the future offers no glimmer of hope could also be a big weight on the shoulders of management. But a PR catastrophe can be a golden opportunity for a company to demonstrate its resilience and earn the loyalty and respect of the public.

How then can a company turn a PR crisis on its head?

Acting decisively and swiftly is a huge part of maintaining optimism amid a disaster. During the most crucial period of the fiasco, the management should be on top of the situation, rolling out plans and keeping the workforce on its toes until the crisis is over. Employees will be looking to their officers for direction. Stakeholders will be expecting a thorough and logical exit strategy from leaders. And the public will anticipate transparency from those in-charge. A PR crisis, therefore, demands the requisite management skills to be on full display.

A PR crisis can also push an institution to revisit precarious policies that could endanger the company yet again. A thorough evaluation of existing practices can help the institution pinpoint the elements working against its ethos.

Image source: onedayonejob.com

            Image source: onedayonejob.com

Economist Paul Romer once said, “a crisis is a terrible thing to waste.” As some of the biggest brands have demonstrated, a PR nightmare can be a chance for companies to show why they are on top in their fields.

PR veteran Glenn Aronow has helped many companies and individuals limit the impact of an image crisis by providing expert counsel. Learn through this website how Mr. Aronow and his firm, Regency Communications, can guide you through a demanding and disruptive period.

Career Building: Three Universities With Top-Notch PR-Related Programs

The Public Relations (PR) world is a hectic, eclectic, and dynamic world that only the most hard-working and creative are able to survive. It is a challenging but highly rewarding career path. A good preparation for entering into this busy universe is a solid academic training ground. Especially for those who have yet to enter college but are already determined to make it to the marketing or PR world, it is best to be educated in a university specializing in the aforementioned fields.

Image source: lgbtqnation.comImage source: lgbtqnation.com

Emerson College, Boston, Massachusetts

Considered by both the U.S. News & World Report and Princeton Review as one of the best regional universities in the north, Emerson College is perhaps best known for its Department of Marketing Communications. It offers a bachelor’s degree program in advertising and public relations that can help students obtain substantial understanding of PR-related roles at both for-profit and non-profit organizations.

Clarke University, Dubuque, Iowa

Clarke University’s public relations and advertising programs, along with journalism and broadcasting, are dubbed as the most developed courses offered by a Catholic school. Students are taught with crucial mass media skills necessary to excel in their respective areas of communications and develop original marketing and advertising campaigns.

Image source: tsminteractive.comImage source: tsminteractive.com

Bradley University, Peoria, Illinois

Bradley University’s Slade College of Communications and Fine Arts offers a wide range of media-related majors, including public relations and advertising. Both specializations teach learners how to design and uphold consumer-friendly messages. They are also taught the ethical ways of attracting public attention for businesses and organizations.

Glenn Aronow is a PR strategist who has years of experience developing programs for an effective brand management campaign. Learn more about his expertise in this website.

Human factor: Putting ‘social’ back in social media

There are two ways to succeed in digital marketing. The first way is to spend big bucks on advertising on search engines like Google and Bing and social media platforms like Facebook, YouTube, and Twitter.

However, most companies that spend significantly on advertisement and on injecting their products into their customers’ and prospective audience’s newsfeeds rarely connect with their targets.

Now, more than ever, making genuine connections and interactions are at the heart of digital marketing. The second way to succeed in digital marketing is by putting the “social” back in social media. Marketers can implement these ideas to make genuine connections in the digital sphere:

Blogging for people, not search engines

Image Source: smashingmagazine.com

Google has been continually updating its algorithm to rank websites based on the quality and usefulness of content and not just on keywords. It is increasingly becoming important for marketers to blog for people and not for machines.

Interacting rather than increasing followers and getting likes

Image Source: wikihow.com

People log into their social media accounts mainly to “socialize,” and marketers should start doing just that. Social media users are also getting smarter. They are beginning to recognize and turn away from social media campaigns with hidden agendas and are mere click-baits.

Focusing on groups, not pages

Image Source: entrepreneur.com

Since Facebook has gone public, the organic reach of Facebook pages has been steadily declining. If marketers want to continue implementing the Facebook page strategy, they should be prepared to spend big. Instead, marketers may want to consider creating Facebook groups with the focus on, again, interacting.

Glenn Aronow is the founder and director of Regency Communications, a full-service PR firm based in Lockport, New York. Learn more about Regency Communications and its services here.

Game plan: The opening moves of a successful crisis communication and management strategy

Prior planning plays a crucial role in effectively managing crises of all kinds. Crises often come without warning and can have greater implications as they run their course. A clear crisis management plan can save a business and its personnel from further reputation damage whether they come from without or from within.

Image Source: groundfloormedia.com

An orderly crisis communication and crisis management strategy must outline the basic steps of managing a particular situation while being flexible enough to take care of the crisis as it develops. Prior preparations in the event of crisis situations must be in place to control the damage caused by these events. While companies cannot readily prepare for all crises, a general game plan for when certain catastrophes happen can help a company

Image Source: org.enom.com

Clear communication is a valuable aspect of crisis management. Companies should provide the press ample information on its activities to rectify the crisis while keeping its responses to the media and to its employees clear. Communication missteps are a common hazard in crisis situations, and efforts must be taken to avoid them.

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Transparency is also an important factor. Historically, companies do not make public statements until after a thorough investigation has been made. Although well-researched facts remain an important aspect of crisis communication, companies today cannot afford to keep mum and must acknowledge responsibility when due. Business leaders should stick to what they currently know about the situation at hand and avoid needless speculation.

Regency Communications, founded by Glenn Aronow, provides tailored public relations and crisis communication solutions for companies and public officials. Visit this website for more on the firm and its services.

REPOST: EU countries could hire PR firms to beat back Isis

European countries could tap public relations tools and other media platforms in taking down extremist propaganda on the internet. Such counter-terrorism measures follow directives by the European Union seeking to “enhance existing co-operation with the internet industry and to strengthen the commitment of social media platforms to reduce illegal content online.” Read the full article below on the counter-terrorism role of PR and the Internet:

CaptureImage Source: independent.co.uk

European countries could hire public relations experts to counter extremist propaganda on the internet under plans being drawn by the European Union.

The move was disclosed by the EU’s counter-terrorism co-ordinator, Gilles de Kerchove, who called for hitting-hit material to be posted online to combat the messages put out by Islamic State and its sympathisers.

He warned that their material was “very refined” and the EU needed to be “at least as convincing” in countering it.

“That means the help of advertisers, PR professionals, experts, police, justice and security forces [advising] on whom we focus, with what message, what tone and through any medium,” he told a Dutch newspaper.

A meeting of EU interior ministers in Latvia, attended by the Home Secretary Theresa May, discussed moves to block jihadist websites.

The EU home affairs commissioner Dimitris Avramopoulos said the bloc wants to “enhance existing co-operation with the internet industry and to strengthen the commitment of social media platforms to reduce illegal content online”.

He added that “Europe is more united than ever” after the terrorist attacks in Paris.

Latvian interior minister Rihards Kozlovskis said more work needed to be done to take down extremist content online, saying the internet “plays a significant role in radicalisation”.

Glenn Aronow is the founder of Regency Communications, a full service public relations firm highly respected for its customized, targeted approach to PR and brand marketing, crisis management, and political strategies. Click here to learn how the company can turn crisis into value and risks into opportunities through client-specific PR tools and solutions.

REPOST: 21 Digital Marketing Trends & Predictions for 2015

Author Lee Olden discusses in this TopRank blog how digital marketing from hereon will zero in on pushing boundaries further in the education, entertainment, and engagement of consumers. Read on for the most significant trends in digital marketing that entail more revenue-generating opportunities for businesses.

Image Source: toprankblog.com

The only constant is change.

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.

To capture some of what’s important for digital marketing in 2015, I reached out to some of the marketers I’ve worked with and come to know over the years. It’s an inspiring collection of marketing brain power and experience represented by brands like Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn as well as industry thought leaders like David Meerman Scott, Ann Handley, Jay Baer, Ekaterina Walter, Mark Schaefer, Ardath Albee, Brian Clark and many more – 21 in all.

Business content has to be more than informative. It should entertain too. That’s why I asked each marketing smartie to share a “selfie” of themselves to go along with their 2015 prediction. A surprising number have never taken and published a selfie before, so you’re seeing them here first.

From content to mobile to ads to humor to being more human – this post covers a variety of important areas of focus for digital marketing in 2015. Dig in, learn and enjoy:

Image Source: toprankblog.com

Ann Handley @annhandley – Chief Content Officer, MarketingProfs
Is it 2015 already…? And I just learned to routinely write 2014 on my checks…(darn it!)

So here goes: In 2015, I’m thinking about two things:

1. We’re taking the notion of “”brands are publishers”” and pushing the boundaries of that further.

How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)

We’ll focus on more relevance and new inspirations (rather than just the tried and true).

And we’ll focus on being generously useful. 2015 really will be the year we create and curate content our customers will thank us for. Which leads me to…

2. Marketers become ridiculously proud of their writing!

In our online social world, we recognize that all marketers are writers. Everybody writes, and that’s true whether you are the Chief Content Officer or Marketing VP or the mar-com manager. Our words are our currency – they tell the world who we are, as Beth Dunn points out. They can make us look smart or they can make us look stupid – and so being able to communicate well in writing isn’t just nice; it’s necessity.

Are you thinking writing doesn’t matter in our video/podcast/Instagram world? Actually, it matters more. Good writing is like an iceberg – use your best words to convey depth under the surface. That means you’re got to choose those words well, and write with economy and the style and the end reader in mind (there’s that empathy thing again!). That’s true whether you’re writing a listicle or the words on a Slideshare deck or the opening paragraph Lee wrote at the top of this post…

For the rest of the article, click here.

Glenn Aronow is a public relations expert who established the PR firm Regency Communications. Learn more about the firm’s marketing services here.

REPOST: Legislators lobby for hospital funding

In 2005, partly in response to the controversial spending of Niagara county’s tobacco settlements, two lawmakers lobbied for an increased funding for the county’s hospitals. Jill Terreri of the Lockport Union-Sun and Journal reports.

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Image source: Bizjournals.com

A measure that would help Niagara County’s hospitals in a way two lawmakers say should have been done years ago will be presented Tuesday.

In part a protest of the way the county spent its tobacco settlement, Legislators Jason Murgia and Glenn Aronow will ask their colleagues to spend money from the general fund to bolster the county’s hospitals.

The county recently has securitized its tobacco revenue, and is expecting around $20 million from a bond sale, which will be used to pay down the county’s debt and for capital projects.

Aronow, R-Lockport, reasons that because the county’s debt will be defeased, a $1.9 million debt service payment scheduled for 2006 will be freed up.

He and Murgia, D-Niagara Falls, would like to see $1.5 million of that go to area hospitals.

The hospital support would come out of the general fund, because that is from where the debt service payment would have come.

Paying the hospitals directly from the securitization payments couldn’t be done, Aronow said.

ny_-_niagara_county_seal
Image source: Lockportjournal.com


The resolution is critical of Niagara County’s history of spending the tobacco settlement money, which includes paying down debt and fixing roads. Murgia and Aronow say the hospital payments will be more in line with the intended, correct use of tobacco money.

“I think that it’s a good thing for all of us, and it’s good for the hospitals,” Aronow said. “It sends the money where it originally was intended to go.”

However, instead of spending the money on treating tobacco-related illnesses, the idea behind the late-1990s $246 billion nationwide settlement, the legislators are asking hospitals to use the money to bolster homeland security efforts.

Hospitals are key players in the county’s homeland security plan but were not afforded any homeland security funds thus far, Murgia said.

Murgia says more than getting his hospital resolution passed, he would like to see a 2 percent to 4 percent property tax increase.

no-tax-increase

Image source: Magneticmediatv.com


“A zero tax increase obviously would be great, but obviously, in light of our current fiscal crisis, is not responsible government,” he said, adding that Erie County resisted tax increases for years, only to end up in a state of crisis.

On Tuesday, County Manager Gregory Lewis is expected to present his budget, which will include a property tax increase of between 5 percent and 6 percent. He also will present possible changes to get the budget down to a zero percent property tax increase, as he was instructed to do by the Legislature on Nov. 1. Murgia did not vote for that resolution, but Aronow did.

The hospital resolution’s sponsors realize their colleagues may not support the resolution, given the fact that it’s being presented during budget season.

“I’d love to help the hospitals, but we’re going to have to find a more creative way to do that,” said Minority Leader Dennis Virtuoso, D-Niagara Falls.

Virtuoso thinks Lewis probably used the $1.9 million proposed debt service payment to bring down a proposed property tax increase, and the hospital resolution could add to the tax burden.

Aronow disagrees.

“We have an extra $1.9 million,” he said. “It certainly in my mind isn’t adding to … the tax burden.”

PR Strategist Glenn Aronow had worked closely with state officials in Lockport, New York, and is the founder of the firm Regency Communications. Visit this website for more about him and his career.

REPOST: Legislators lobby for hospital funding

In 2005, partly in response to the controversial spending of Niagara county’s tobacco settlements, two lawmakers lobbied for an increased funding for the county’s hospitals. Jill Terreri of the Lockport Union-Sun and Journal reports.

welland-hospital-siteImage source: Niagaraatlarge.com

A measure that would help Niagara County’s hospitals in a way two lawmakers say should have been done years ago will be presented Tuesday.

In part a protest of the way the county spent its tobacco settlement, Legislators Jason Murgia and Glenn Aronow will ask their colleagues to spend money from the general fund to bolster the county’s hospitals.

blue-growth-chartImage source: Psdgraphics.com

The county recently has securitized its tobacco revenue, and is expecting around $20 million from a bond sale, which will be used to pay down the county’s debt and for capital projects.

Aronow, R-Lockport, reasons that because the county’s debt will be defeased, a $1.9 million debt service payment scheduled for 2006 will be freed up.

He and Murgia, D-Niagara Falls, would like to see $1.5 million of that go to area hospitals.

The hospital support would come out of the general fund, because that is from where the debt service payment would have come.

Paying the hospitals directly from the securitization payments couldn’t be done, Aronow said.

The resolution is critical of Niagara County’s history of spending the tobacco settlement money, which includes paying down debt and fixing roads. Murgia and Aronow say the hospital payments will be more in line with the intended, correct use of tobacco money.

“I think that it’s a good thing for all of us, and it’s good for the hospitals,” Aronow said. “It sends the money where it originally was intended to go.”

However, instead of spending the money on treating tobacco-related illnesses, the idea behind the late-1990s $246 billion nationwide settlement, the legislators are asking hospitals to use the money to bolster homeland security efforts.

Hospitals are key players in the county’s homeland security plan but were not afforded any homeland security funds thus far, Murgia said.

growing taxImage source: Contractorscenterpoint.com

Murgia says more than getting his hospital resolution passed, he would like to see a 2 percent to 4 percent property tax increase.

“A zero tax increase obviously would be great, but obviously, in light of our current fiscal crisis, is not responsible government,” he said, adding that Erie County resisted tax increases for years, only to end up in a state of crisis.

On Tuesday, County Manager Gregory Lewis is expected to present his budget, which will include a property tax increase of between 5 percent and 6 percent. He also will present possible changes to get the budget down to a zero percent property tax increase, as he was instructed to do by the Legislature on Nov. 1. Murgia did not vote for that resolution, but Aronow did.

The hospital resolution’s sponsors realize their colleagues may not support the resolution, given the fact that it’s being presented during budget season.

“I’d love to help the hospitals, but we’re going to have to find a more creative way to do that,” said Minority Leader Dennis Virtuoso, D-Niagara Falls.

Virtuoso thinks Lewis probably used the $1.9 million proposed debt service payment to bring down a proposed property tax increase, and the hospital resolution could add to the tax burden.

Aronow disagrees.

“We have an extra $1.9 million,” he said. “It certainly in my mind isn’t adding to … the tax burden.”

In 2005, partly in response to the controversial spending of Niagara county’s tobacco settlements, two lawmakers lobbied for an increased funding for the county’s hospitals. Jill Terreri of the Lockport Union-Sun and Journal reports.

Delivering the right message: Why strategic communication planning matters

Drawing up a communications strategy — whether it is designed for a specific project or as an organizational strategy — should embody the necessary components of strategic communication. In simplest terms, effective communication has three overarching rules:

Image Source: mercyhands.net

1. Define success

2. Know the context

3. Deliver the right message to the right audience at the right time

In delivering the right message to the right audience, strategic targeting and consistency are key to the organization’s messages. Key messages should be listed down and stick to no more than five “umbrella” messages that span the entire project or organization goals which can be supplemented with versions tailored to different audiences if necessary.

Image Source: info.cocommunications.com

Communication is all about storytelling so it is important to use interesting narrative, human interest stories, and imagery. In identifying the tools that are most appropriate to communicating the key messages to audiences, ensure that they are appropriate to the level of time, human and financial resources available. An example is an annual report for corporate communications while an email newsletter may suffice for internal communications. Other different pathways of communication include: media, face-to-face meetings, direct mail, Internet, etc.

Image Source: cw.iabc.com

A well-thought-through strategic communication plan not only saves time and money but it will also help the organization in the following areas:

• Encourage creative thinking and out-of-the-box strategies to address old challenges;

• Achieve results that aligns to realizing the organization’s strategic goals;

• Ensure that everyone in the organization is on the same page and telling the same stories about the organization;

• Integrate all public relations efforts: media, private and public sectors, donor, etc.;

• Impose disciplines and clear thinking about why it is in the best interest of the organization to pursue certain communication initiatives;

• Ensure that limited resources are most effectively applied; and • Proactively focus the activities of the organization where there is the greatest potential for success.

Glenn Aronow, public relations expert and founder of Regency Communications, can help enhance the image of your organization through a variety of PR and brand marketing strategies. Keep abreast of the latest PR trends by following this Twitter account.

REPOST: City looks for water tax relief

Apparently, water taxes, in this case a tax on land through which water runs, is a cause of double taxation for city property owners. County legislators of Niagara are then pushing for the cancellation of this tax. The arguments are discussed in this article.

Image Source: irishtimes.com

County Legislator Harry Apolito is taking a crack at getting the county to stop taxing the land through which the city’s raw water line runs.

Apolito, D-Lockport, has put forth a resolution asking the Legislature to eliminate county tax on a 13-mile stretch crossing Pendleton, Wheatfield and North Tonawanda. The resolution is being taken up Tuesday by the Legislature’s administration committee, which decides whether to send the resolution on to the whole Legislature.

The resolution somewhat mirrors one pitched last summer by Legislator Glenn Aronow, R-Lockport, that died in committee.

Eliminating county tax on the land would cut expenses in the city’s beleaguered water fund and avert double taxation of city property owners, Apolito said.

“City taxpayers are paying two county tax bills, one for real property and the other for water line which is incorporated into their water bill,” he said. “We’re at the mercy of all the assessors in the towns of Pendleton and Wheatfield and the City of North Tonawanda and we have no recourse. They assess us at a certain rate and God only knows what the rate will be two years from now, five years from now.”

In 2005, the city forked over $62,000 in county tax on the water line.

Lockport’s water operation is the only one in the county that’s being taxed by multiple municipalities, Apolito said. The city gets raw water from the Niagara River in North Tonawanda and there are no short cuts.

Image Source: smithboys.com

Aronow, who agreed to co-sponsor Apolito’s resolution if it survives administration committee vetting, said the problem for Lockport boils down to a political power struggle. While legislators recognize the city’s unique situation, a dispute about the extent of Lockport’s debt to the county workers’ compensation fund is still simmering and legislators are linking the two issues.

When his resolution was vetted by the administration committee, Aronow said he found legislators believing the city “still owes the county $200,000 due to the city’s pullout (from the self-insured compensation pool). Until that situation is addressed, the Legislature as a whole did not have any interest in granting relief to the city,” he said.

Five months later, the linking apparently continues.

“From talking to my colleagues I don’t see any way around it,” Aronow said. “I think legislators are willing to work on the tax issue but there has to be movement on the workers comp issue.”

That doesn’t sit well with Mayor Michael Tucker, who’s not bashful about referencing costs incurred by the city because it’s the county seat.

“First, the county has 14 buildings in the city, assessed at more than $5 million and they’re all off the (city) tax roll,” Tucker said. “Second, we do collect the county’s taxes for them and we don’t charge back for the service.”

The city yielding on the subject of worker’s comp debt isn’t likely, according to Tucker.

“We paid them a quarter of a million dollars (to settle the pullout debt),” he said. “They gave a sweetheart deal to (North Tonawanda), they gave a nice deal to somebody else. We paid them and they came back for more. As far as we’re concerned, we paid them what we thought was a fair amount.”

City officials including Tucker, assistant engineer Norm Allen, utilities director Mike Diel and retired water chief Pete Sharkey already sat with the administration committee a few weeks ago to help Apolito defend tax relief. It was a bit awkward, according to Tucker, who said Legislator Gerald Farnham, R-Pendleton, had questions about flooding in Pendleton that, to him, seemed irrelevant and Legislator Malcolm Needler, R-North Tonawanda, made references to Fortistar, a large water user in that city that decided in 2004 to purchase the commodity from Lockport instead of North Tonawanda.

“Legislators are welcome to their opinions (about side issues), but let’s look at the things the city’s doing for the county. We’re just looking for a little give-and-take.”

County tax on the raw line land increased 71 percent in the past five years, Apolito said. If the county eliminated tax on the land and spread the $62,000 levy among the rest of the county, it would cost others “three-quarters of a penny per $1,000 of assessed valuation. That’s an extra 75 cents per year on a $100,000 property.”

Tucker has pitched taking the savings from tax relief and applying it to infrastructure repair within the city. The condition of the raw water line running through other municipalities is fine, Apolito said. Leaking is a problem only inside the city, where the antiquated distribution system is losing more than a third of all finished water.

Image Source: marinas.com

The water fund is breaking even only after a series of steep rate increases last year and money to get ahead in repairs is not available.

The administration committee will meet at 6 p.m. Tuesday in the county Public Safety Building on Niagara Street Extension.

Glenn Aronow once pushed for similar legislation, which has fallen by the wayside in committee discussions. He has since then established a PR agency called Regency Communications.