Image source: thenextweb.com
A crisis of any magnitude can bring a company big or small to its knees. It is therefore critical that a company knows how to address a disaster on the get-go.
But remaining calm during a public relations (PR) nightmare can be difficult even for businesses that have the best crisis management plan in place. Staying positive especially when the future offers no glimmer of hope could also be a big weight on the shoulders of management. But a PR catastrophe can be a golden opportunity for a company to demonstrate its resilience and earn the loyalty and respect of the public.
How then can a company turn a PR crisis on its head?
Acting decisively and swiftly is a huge part of maintaining optimism amid a disaster. During the most crucial period of the fiasco, the management should be on top of the situation, rolling out plans and keeping the workforce on its toes until the crisis is over. Employees will be looking to their officers for direction. Stakeholders will be expecting a thorough and logical exit strategy from leaders. And the public will anticipate transparency from those in-charge. A PR crisis, therefore, demands the requisite management skills to be on full display.
A PR crisis can also push an institution to revisit precarious policies that could endanger the company yet again. A thorough evaluation of existing practices can help the institution pinpoint the elements working against its ethos.
Image source: onedayonejob.com
Economist Paul Romer once said, “a crisis is a terrible thing to waste.” As some of the biggest brands have demonstrated, a PR nightmare can be a chance for companies to show why they are on top in their fields.
PR veteran Glenn Aronow has helped many companies and individuals limit the impact of an image crisis by providing expert counsel. Learn through this website how Mr. Aronow and his firm, Regency Communications, can guide you through a demanding and disruptive period.
Glenn Aronow 